Visitor Intelligence & Intent Data — Now for Law Firms

97% of people who visit your website leave without ever calling.

We tell you who they are — by name, email, and what they were looking for — so your firm can follow up while they're still deciding.

Live Visitor Feed
Identifying visitors…
Start Identifying Your Visitors

Setup takes 5 minutes. First identified visitors arrive within hours.

30 –40%
of your US website visitors are identifiable by name and email
5 min
to install — one JavaScript pixel, no developer required
58
data fields returned per identified visitor including phone and LinkedIn
24 hr
audience refresh — intent signals updated daily, not weekly
How It Works

From anonymous visitor to named contact in minutes

01 / INSTALL

One pixel on your site

Paste a single JavaScript snippet into your site. Takes under five minutes. No developer needed.

02 / IDENTIFY

Visitors are matched

Our identity graph of 4.4 billion profiles matches anonymous sessions to real people in real time.

03 / ALERT

You're notified instantly

Get alerts in your dashboard, Slack, or CRM the moment a high-intent visitor hits your site.

04 / REACH OUT

Follow up while they're deciding

You know who they are, what practice area they viewed, and how long they spent. Your outreach writes itself.

Visitor Identification

Know exactly who visited your firm's website

Every identified visitor comes with the full picture — not just a company name. You get the actual person who was on your site, what they looked at, and how to reach them.

visitor_profile.json
name
Sarah M.
email
sarah.m@gmail.com
phone
(515) 4██-████
location
Des Moines, IA
pages viewed
Personal Injury — Overview Case Results Free Consultation
time on site
6 min 42 sec
intent signal
High — did not convert
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Reach them before they call a competitor

The average personal injury prospect contacts 3–4 firms before hiring. When you know who left without calling, you can be the first to follow up — with full context on what they were looking at.

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58 data fields per person

Name, email, phone, LinkedIn, location, pages viewed, time on site, session count, and more. Enough to qualify a lead and personalize outreach without a single form fill.

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Flows directly into your CRM

Identified visitors sync automatically to HubSpot, GoHighLevel, or any CRM via webhook. Your intake team works the leads — not the spreadsheets.

Orbit — Intent Data

Find people looking for a lawyer before they find you

Orbit tracks buying behavior across 5 million websites. When someone researches "personal injury attorney" or "DUI lawyer near me" anywhere on the web, you see who they are — before they ever visit your site.

20,810 intent topics

Including practice-area specific topics like "personal injury settlement," "divorce attorney consultation," "DUI defense," and hundreds of legal research categories. Updated daily.

Person-level, not company-level

You don't get "someone at this company is researching personal injury." You get the actual person — name, email, intent score — actively researching right now.

Intent score 1–100

Each person is scored on recency, frequency, and research depth. A score of 80+ means they're actively in the market. Your intake team knows exactly who to call first.

Daily refresh, live audiences

Your prospect list rebuilds every 24 hours. People who stop researching fall off. New in-market prospects appear automatically. You're never working a stale list.

Orbit Intent Signal
name James T.
email james.t@outlook.com
location Des Moines, IA
researching Personal Injury Attorney
days active 7 days
Intent Score 0 / 100
personal injurycar accident settlementinjury lawyer feesfree legal consultation
Law Firm Use Cases

Built for every practice area

The signal changes by practice area. Here's how firms use visitor intelligence and Orbit intent data to fill their intake pipeline.

Personal Injury

Reach accident victims while they're still deciding

Someone who spent 8 minutes on your case results page and left without calling is a warm lead. Orbit also surfaces people actively researching injury attorneys across the web before they've visited any firm.

Criminal Defense

Time-sensitive cases need immediate follow-up

DUI and criminal defense prospects are often in crisis. Knowing who visited your site at 11pm on a Saturday — and following up first thing Sunday — is the difference between getting hired or not.

Family Law

Long research cycles mean multiple touchpoints

Divorce and custody prospects research for weeks before committing. Visitor intelligence lets you identify them early and build the relationship before they've chosen a firm.

Estate Planning

Find people researching wills and trusts now

Orbit surfaces people actively researching estate planning topics across the web — often triggered by a life event like a new child, divorce, or aging parent. These are warm prospects most firms never reach.

Immigration Law

High-intent visitors who need clear next steps

Immigration prospects often visit multiple pages researching visa types and eligibility. Identify the ones spending the most time and follow up with specific guidance before a competitor does.

Business Law

Identify the business owners in your market

Orbit adds firmographic data so you know not just the person, but their company size, industry, and role. Find business owners actively researching contract or employment law before they call anyone.

Pricing

Simple monthly plans. No contracts.

Pricing is based on identified visitors — one unique person equals one credit, regardless of how many times they return to your site.

Starter
$ 497
per month — billed monthly
  • Up to 300 identified visitors/mo
  • Name, email, phone per visitor
  • Pages viewed + session data
  • CRM sync (HubSpot, GoHighLevel, Pipedrive)
  • Slack & email alerts
  • Webhook + REST API access
  • Orbit intent data
  • Competitor intent audiences
Get Started
Firm / Multi-Location
$ 1,497
per month — billed monthly
  • Up to 1,500 identified visitors/mo
  • Multiple site pixels supported
  • Full 58-field contact data
  • All CRM integrations included
  • Priority Slack & email alerts
  • Full API + webhook access
  • Orbit intent data — all practice areas
  • Monthly strategy call with our team
Talk to Us
Questions

Common questions

Is this legal? What about privacy laws?
Yes. The platform uses only consented, CCPA-compliant data sources. Person-level identification is US-only by design — EU and UK visitors default to company-level data only to comply with GDPR. All outbound campaigns built on this data should include an unsubscribe link, which your CRM handles automatically.
How is this different from Google Analytics?
Google Analytics tells you how many people visited a page. This tells you who visited — by name, email, and phone. Analytics shows you aggregate traffic. Visitor intelligence shows you individual people you can actually reach out to. Orbit goes further by showing you people researching legal services across the entire web, not just on your site.
What's an "identified visitor" credit?
One unique person equals one credit. If the same person visits your site three times in a month, that counts as one credit, not three. You're paying for people, not sessions — which means high-traffic firms with repeat visitors get significantly more value from each plan.
How does this connect to our existing CRM or intake system?
We have native integrations with HubSpot, GoHighLevel, Salesforce, Pipedrive, and most major CRMs. Identified visitors sync automatically as new contacts with all their data attached. If your intake tool isn't on the native list, the REST API and webhooks connect to anything.
What match rate should we expect for a law firm's website?
For US traffic, expect 30–40% of visitors to be identified by name. Match rate depends on traffic quality — direct and organic search traffic identifies at higher rates than paid social. On a site with 500 monthly visitors, that's 150–200 named contacts every month who visited without filling a form.
Can we try it before committing to a plan?
Yes. Reach out and we'll set you up with a trial that includes your first 500 identified visitors so you can see the data quality and CRM flow before making a decision. No credit card required for the trial.
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Your next client is already on your website.

Find out who they are before they call someone else.

Own Your Section.
Start Identifying Visitors