Local Visibility Audit for Law Firms

Your Attorneys Are Invisible Online. Most Firms Have No Idea.

We show you exactly where your firm and every attorney in it ranks on Google, Google Maps, and AI search — and what it costs you every month you don't fix it.

Average Firm Visibility Score
What we typically find before an audit
Get My Firm's Visibility Score — $397

Delivered within 48 hours. Includes a 30-minute strategy call.

The Problem

Three Gaps That Are Costing Your Firm Cases Right Now

Google has changed. Ranking the firm alone is no longer enough — and AI search has created a third blind spot most law firms don't even know exists.

01

Your Attorneys Rank Individually — or They Don't

When someone searches "divorce attorney in [city]," Google surfaces individual lawyers, not just firms. If your attorneys don't have optimized profiles, your competitors' lawyers are taking those spots.

02

AI Search Is Writing Referral Lists Without You

ChatGPT, Perplexity, and Google AI Overviews now answer "best personal injury attorney near me" directly. If your firm isn't cited in those answers, you're invisible to an entire generation of legal shoppers.

03

You're Measuring the Wrong Things

Clicks and impressions don't mean cases. Most firms have no idea how many qualified searchers found their site, saw a competitor instead, and never called. The audit shows you the actual number.

The Audit

Six Categories. One Score. Complete Clarity.

Every law firm we audit receives a score from 0 to 100 across six areas that determine how visible you are to people actively searching for a lawyer right now.

01

Google Business Optimization

Is your firm profile fully built out, categorized correctly, and generating trust signals that Google rewards with map visibility?

02

Attorney-Level Visibility

Does each attorney at your firm rank individually for their practice areas? This is where most firms leave 70% of their local search opportunity on the table.

03

Citation Consistency

Is your firm's name, address, and phone number consistent across every directory Google uses to verify legitimacy? Inconsistencies suppress your rankings.

04

Website Authority

Does your site have the technical foundation and content depth to rank for competitive legal keywords in your city?

05

Review Velocity

How does your review count and recency compare to the top-ranking firms in your area? Review momentum is a primary local ranking factor.

06

AI Search Presence (AEO)

Is your firm being cited by ChatGPT, Perplexity, or Google AI Overviews when someone asks for a lawyer in your practice area? We test this directly.

What You Receive

Everything Delivered Within 48 Hours

No templates. No automated reports. Every audit is built manually for your firm by our team.

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Attorney-by-Attorney Ranking Report

A ranked breakdown of every attorney at your firm showing exactly where each one appears in Google Search and Google Maps for their top 5 practice area keywords. You'll see who's visible and who's invisible — by name.

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Competitor Comparison

Side-by-side ranking data showing how your firm and attorneys compare to the top 3 competing firms in your city for the same keywords. You'll know exactly where you're being outranked and why.

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AI Search Visibility Test

We manually query ChatGPT, Perplexity, and Google AI Overviews for your practice areas and location. You'll see whether your firm is being recommended — and who is showing up instead if you're not.

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Visibility Scorecard (0–100)

A single-page scorecard rating your firm across the six categories with a benchmark showing how you compare to the average firm in your market and to the top-ranked firm in your area.

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30-Minute Strategy Call

We walk you through every finding and tell you exactly what to fix, in what order, to close the gap between where you are and where the top-ranking firm in your city sits. No sales pressure — just the roadmap.

Results

What Firms Discover After the Audit

90%
of audited firms had at least one attorney with zero Google visibility
0
out of 10 firms we audited last month appeared in AI search answers
14k
Google actions generated for one firm after fixing the gaps the audit revealed
60
days to measurable ranking improvement after implementing audit findings
"Before the audit I thought we were doing fine on Google. Turns out three of our five attorneys had no individual presence at all. Fixing that alone doubled our inbound calls within 90 days."
Managing Partner, Personal Injury Firm — Des Moines, IA
Investment

One Audit. Complete Picture. Zero Risk.

ONE-TIME
$397
Full Local Visibility Audit — delivered in 48 hours
  • Attorney-by-attorney Google ranking report for your top 5 keywords
  • Head-to-head competitor comparison against your top 3 local rivals
  • AI search visibility test across ChatGPT, Perplexity, and Google AI
  • Full 0–100 scorecard across 6 visibility categories
  • 30-minute strategy call to walk through every finding
  • Clear priority roadmap — what to fix first and why
Get My Audit Now — $397

Delivered within 48 hours of purchase. No recurring charges.

Questions

Common Questions

How is this different from a free SEO audit tool?
Free tools give you automated data about your website — keyword rankings, page speed, backlinks. This audit is built manually for your firm. We're testing actual search results for your specific practice areas and city, testing AI search tools by hand, and mapping every attorney in your firm individually. No tool does that.
What do you need from us to get started?
Your firm name, city, the names of your attorneys, and your primary practice areas. That's it. We do the research ourselves and come back to you with the full report within 48 hours.
What happens after the audit?
You get a 30-minute call with our team where we walk through every finding. If you want us to fix what we find, we'll show you our services and pricing. There's no obligation — you own the report and the roadmap regardless of whether you continue with us.
What if my firm only has one attorney?
The audit is just as valuable for solo practitioners. You'll see exactly how you compare to the other attorneys in your city ranking for your practice area, and whether you're appearing in AI search answers. Most solo attorneys we audit are losing cases to competitors they've never even heard of.
What's your service area?
We work with law firms across the United States. The audit covers your local market specifically — wherever your firm and attorneys are trying to rank.

Find Out Where Your Firm Actually Stands.

Most firms are surprised by what the audit reveals. Usually not in a good way — but always in an actionable one.

Get My Audit — $397
Own Your Section.